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Exciting New Partnership with Selena Gomez
Announcing ownership, partnership and newest ice cream flavor with award-winning singer, songwriter, actress and producer Selena Gomez.
We’re introducing a new flavor, Cookies & Cream Remix, to the ice cream aisle, inspired by global music phenomenon BLACKPINK and Selena Gomez’s latest single “Ice Cream,” available August 28th at all participating digital retailers via YG Entertainment/Interscope Records. “Ice Cream” is from BLACKPINK’s highly anticipated debut album set for release on October 2nd.
Cookies & Cream Remix is made with pink vanilla ice cream, crunchy cookie bites and swirling gobs of gooey fudge.
“Growing up and loving the iconic Serendipity restaurant, I couldn’t be more excited to become a partner in their expanding brand,” said Selena Gomez. “For the Cookies & Cream remix, I wanted to put my own personal spin on this classic flavor by making it with pink vanilla ice cream as a nod to my girls BLACKPINK and celebrate our new song ‘Ice Cream.’”
“Selena Gomez is the perfect partner and flavor engineer for Serendipity Brands,” said Sal Pesce, President and COO of Serendipity Brands. “As a forever fan of our brand, Selena brings a fresh perspective and a whole new set of fans to help us take over the decadent ice cream category with our innovative, indulgent mixes.”
Cookies & Cream Remix will be available beginning August 28th for a suggested retail price of $5.99 in supermarkets, convenience stores and other food retailers across the country. Pints are also available online at serendipitybrands.com.
